Mainly as many users are enticed by the typically large images and autorotation helps expose a variety of content without cluttering up the entire homepage.Ĭarousels therefore can perform decently - as long as the implementation itself and carousel content is crafted very carefully (most aren’t). If we set all the commonly observed and quite severe website usability issues aside for a second, we do find, that if implemented with great care, a homepage carousel can be a useful way to promote features, offers, and product-finding wizards.
Image carousel website free#
Indeed, our UX benchmark reveals that only 41% of the sites that have a homepage carousel have an implementation that’s largely free from usability issues.įurthermore, during our usability testing we also observed an alternative homepage design pattern that technically is vastly simpler to get right than a perfectly implemented homepage carousel and that performs well with users. In short we do find that homepage carousels can work with users, but in practice almost all carousels don’t, and the list of detailed requirements is long.
While our large-scale usability testing reveals that users generally like the large imagery of carousels, a homepage carousel can cause more harm than good if the inherent serious usability pitfalls aren’t addressed. Our most recent UX benchmark reveals that only 28% of the top US and European e-commerce desktop sites have a carousel - down from 32% when we measured it in 2016 and 52% in 2013.
Enhancing the user experience: Image carousel can be used to present information in a dynamic, easy-to-digest format that can help visitors quickly find what they are looking for and make it more engaging.Carousels are declining in popularity on e-commerce sites, especially on the homepage.Showcasing multiple products or services: An image carousel can be used to display multiple products or services, which can be useful for e-commerce or service-based websites.Increased click-through rates: By adding captions and links to images, an image carousel can increase click-through rates and guide visitors to other pages on your website.Increased user engagement: An image carousel can be interactive, allowing visitors to navigate through the images, increasing user engagement and time spent on the website.Highlighting multiple images: An image carousel allows you to display multiple images in a limited space, making it a great way to showcase a collection of images.Increased visual appeal: An image carousel can add visual interest and dynamism to your website, making it more engaging for visitors.There are several benefits to adding an image carousel to your website:
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